Selling
THE FL TEAM WAY
We like to start of by learning more about
you
Why are you selling?
What is you’re timeline?
What do you need?
Each person has their own goals.
We are here to help you achieve them.
Here’s how
THE FL TEAM
Effect
OUR 360 DEGREE, FULL SERVICE INTERGRATED SYSTEM TO OPTIMIZE THE VALUE OF YOUR HOME STRATEICALLY.
PROPER TEAM
A team of business professionals who deliver exceptinal service and results.
PROPER PREP
Balancing investment with your best possible return on investment.
PROPER STORY
Personalized,
custom tailored marketing to find every buyer.
PROPER PRICE
Priced right at
market launch to
drive optimal
results.
PROPER TEAM
FLORENCE LEWIS
Fahmi Waddell
Valdano Jean Baptiste
Team
Proper
It is rare to find a team that combines such a wide verity of expertise with real estate development and sales knowledge in the most dynamitic markets-the South Florida Area
This exclusive background has enabled us to offer highly personalized services that go far beyond what most Realtors offer and can be scaled to other global destinations with upmarket and feeder clientele.
Amanda Wood
“ I choose not be to a high volume producer, but a high service producer. I've made a deliberate choice to work with a select few clients at a time, ensuring that I can provide each one with my full and undivided attention. Adopting this philosophy has not only nurtured my business growth but has also allowed me to form meaningful connections. My greatest fulfillment comes from the fact that my clients often become my friends.
fLORENCE lEWIS
FOUNDER OF FL TEAM; REAL ESTEATE ADVISOR;
HOMES FOR HEROES AGENT; MOTHER & WIFE
Flosellsflorida@gmail.com
561-255-8470
As a seasoned Realtor and a compassionate massage therapist, Florence Lewis, affectionately known as Flo, brings a unique blend of professional expertise and personal touch to the south Florida Florida real estate market. A proud resident of Palm Beach County since childhood, Flo's deep-rooted connection to the area shines through in her extensive knowledge of the local communities and her commitment to serving her clients.
Flo's journey in real estate began with a passion for helping people find their perfect home, a mission she carries out with dedication and enthusiasm as part of the Lifestyle International Realty. Her realtor license number, 3453708, is not just a number but a symbol of her commitment to professionalism and excellence in the field. Flo's unique approach to real estate is characterized by her keen eye for detail, her ability to understand her clients' needs, and her tireless work ethic. This approach has earned her a reputation as a trusted advisor in the Wellington real estate market.
In addition to her real estate career, Flo is a skilled massage therapist, a role that reflects her deep-rooted belief in the importance of wellbeing and balance. This aspect of her life not only enhances her ability to connect with clients on a personal level but also brings a sense of calm and focus to her professional endeavors.
Flo's life outside of work is just as rich and fulfilling. She resides in Wellington with her supportive husband, Hank, and their three children. Together, they enjoy a life filled with outdoor activities like roller skating, biking, and hiking. Flo's love for animals is evident in her home, shared with three dogs and four cats. She also takes great pride in caring for her elderly mother, demonstrating her deep family values.
Active in her community, Flo participates in local events, from charity fundraisers to green markets, always looking for innovative ways to engage with and give back to her community. As a Homes for Heroes realtor, she extends her service ethos by giving back a portion of her commission to the heroes she assists in real estate transactions.
Flo's life and career are a testament to her dedication to her community, her profession, and her family, making her a distinguished figure in south Florida’s real estate landscape.
Fahmi Waddell
Buyer Agent, Construction Manager
fahmirealtor@gmail.com
646.500.0975
Fahmi began a career in real estate in Brooklyn, NY in 2010; he moved back to Delray Beach, FL in 2014 and has been a Florida licensed agent since 2015. Fahmi is also a Construction Manager, his signature project is SkyConnect, an automated people mover (train) at the Tampa International airport, he also owns his own construction company. This plethora of experience in construction, management, real estate sales and investing is helpful for the services he offers to all his real estate clients. Fahmi uses a practical and educational approach with his clients, ensuring they fully understand the homes they’re viewing and each step of the selling and purchasing process.
Amanda wood
Buyer Agent
amanda3wood@gmail.com
561.262.3618
Hi, I'm Amanda Wood, a dedicated mother to 3 children and realtor with over 3 years of experience in the real estate industry. My areas of expertise include buying, selling, leasing, and investing in properties, allowing me to assist clients in all aspects of real estate and being the key to finding their dream home.
As a Realtor, I strongly believe in the values of honesty, trust, communication, commitment, and dependability. These values serve as the foundation of my work ethic, ensuring that I always prioritize the best interests of my clients. I understand that buying or selling a property can be the most important and sentimental decision, and I am dedicated to guiding my clients through the process.
Valdano Jean Baptiste
Buyer Agent, Entrepreneur
valdanorealty@gmail.com
561.506.2656
As a real estate professional with a passion for helping clients achieve their goals, I bring a wealth of knowledge and experience to the table. With a keen eye for detail and a commitment to providing exceptional customer service, I work tirelessly to ensure that each and every one of my clients have a smooth and stress-free experience. Whether you're looking to buy, sell, or rent, I'm here to guide you every step of the way and help you make informed decisions that are right for you. So why wait? Let's get started today and turn your real estate dreams into a reality!
Lifestyle international realty-
west palm beach
George canciobello
The fastest-growing real estate firm in South Florida. We focus on residential homes, investments, commercial real estate and condos. Lifestyle International Realty maintains a professional environment, with family values and warmth. Our agents are our most valuable assets, and for that reason, we pride ourselves in delivering only the best and most abundant resources and tools to our Lifestyle Realtor, that way they may offer you the best experience in real estate.
George CancioBello, broker and leader of Lifestyle International Realty has infused over a decade of business experience and knowledge he has acquired, into building a brand that revitalizes your experience as a future home owner.
Lifestyle International Realty was created after his years of dedication, effort and undoubtable success in the real estate market. CancioBello has put together a powerhouse team that not only shares his vision and passion, but believes in faith, family and opportunity. Lifestyle international Realty offers just that; opportunity. The opportunity for every individual to become a home owner. To achieve the lifestyle, they dream to have. To believe that they are an opportunity within themselves. CancioBello brings a wealth of experience in finance,
contracts, negotiations and investments. His ability to master in building long term relationships has gained him the trust of his predecessors, as well as associates and clients alike. CancioBello structures deals in a front line manner, providing direct guidance and undoubtable dedication. His success is a product of his work ethic, loyalty and passion for Lifestyle. George believes that the bigger the dream, the more important the team. He has created programs within Lifestyle that will streamline every member of the team to success; And the difference shows. We are excited to have George continue to drive the success of Lifestyle by developing a refreshing approach to real estate whilst maintaining traditional values with each client interaction.
WPB MAnaging broker
Marco Hernandez, Broker-Associate, began his entrepreneurial career in real estate as an investor and asset acquisition consultant. During his tenure as an investor he was always encouraged by his friends and family to pursue a career as a Real Estate Agent not only because of his ambient success but because of his humility and fulfillment during the process.
The fastest-growing real estate firm in South Florida. We focus on residential homes, investments, commercial real estate and condos. Lifestyle International Realty maintains a professional environment, with family values and warmth. Our agents are our most valuable assets, and for that reason, we pride ourselves in delivering only the best and most abundant resources and tools to our Lifestyle Realtor, that way they may offer you the best experience in real estate.
Volume As of December 2023
6269 transactions
$1,453,900,205 ($1.5B)
17 Locations within Florida
Locations also in New Jersey and North Carolina
PROPER
Prep
OUR PROCESS
Our proven, intergrated systems are effective to optimaize the value of your home.
OUR SERVICE
Our concierge service simplifies the process of selling your home down to just handing us the keys.
OUR HOME PREP
With our TEAM, your home
will stand out amongst competition
in the market.
OUR COMMUNICATION
Ensuring you’re always up-to-date every step of the way, communication is a hallmark of our brand standard.
Our process
WHAT TO EXPECT FROM OUR PROVEN SYSTEM,
FROM START TO FINISH.
Accept an Offer
Preparing you Home
We review offers to
determine which offers are strong, negotiate with agents to ensure you have the best offers. This is all present in our proprietary offer matrix.
Once you’ve accepted an offer, we communicate with the other party to ratify the contract.
Initial Call
Sign Agreement
Our listing team creates a
calendar to outline each prep stage. We oversee the work
being completed, and provide daily updates so you stay informed of the progress. Depending on the amount of work, preparation takes one to four weeks.
Our initial call is to discuss your goals and strategies help you achieve.
To get started, we meet
in person or remotely to review and sign a listing agreement.
Meet the Team
Vendor Bids
Marketing
Escrow to Close
We gain a deeper
understanding of your needs,
timeline, goals, desired outcome, and discuss current market conditions and competition. Then, we create a plan of action to stategically
reach your desired outcome.
Our team prepares a
scope of work for
vendors, meet with the
vendors at your home, and
collects the bids for your
review and approval.
The works. Signage, expert
staging, professional
photography and videography,
custom website, professionally
printed materials, email
marketing, social media
marketing, peer network
marketing, and tours for
community, general public,
and brokers.
A project manager and
transaction coordinator are
assigned to your escrow to
ensure you close on-time.
Experienced agents are
following closely to navigate
complex escrows.
Our service
WITH OUR “HAND US THE KEY AND WALK AWAY“
CONCIERGE SERVICE, SELLING CAN BE STRESS-FREE.
elevated
YOUR EXPERINCE WILL ALWAYS ENCOMPASS:
No upfront Listing Preparation Costs*
Concierge service and care from prep to close.
A custom-tailored plan for your needs & your stage in life.
Experienced In-House Design Team and vetted vendor resources
Our Elite Team is Highly Skilled Industry Consultants
Over 10 Years of combined Results & Experience
Detailed Analysis on Higher Return on Improvements
*Listing preparation costs are reimbursable out of escrow when sale is final.
We do not pay for inspections.
Our home prep
OUR DIRECTOR OF HOMES AND DESIGN WILL BRING YOUR HOME
TO MARKET, BEAUTIFUL AND ON TIME.
We prep right
Our team manages all aspects
of bringing your home to
market, on time and looking
great.
To sell faster, and for more
We analyze several key metrics
to meet your goals and
maximize returns.
While you stand hands off
Hand us the keys, and walk
away. Our team will take care
of the rest. It’s that easy.
Our communication
WE KEEP YOU UP TO DATE SO YOU’RE NEVER IN THE DARK
Listing Calendar
To keep track of the entire
process, from preparation to
close, we create a calendar that
includes all appointments and
key dates to keep you informed
-this is always client accessible.
Curated Communication
Our Listing Team will
communicate any appointments,
progress, listing prep or key
decisions that need to be made.
Communicated to you be email,
text, or however you prefer.
Monday
Weekly Update
Every Monday our listing team
provides an update on your
home, so you’re always in the
loop and well informed. Our goal
is to answer your questions
before you have them.
Buyer Activity Log
Real time tracking of all protentional buyer
interactions at open houses, broker’s tour,
and private showings. Includes feedback and
potential decisions - this is always client
accessible.
Offer Matrix
Our proprietary tool to manage multiple offers
for your property. It consolidates the key
elements of the offer so that we can effectively
negotiate and review them together to spot the
best offer for your goals.
PROPER
Story
CONCIERGE MARKETING CONSULTATION
Before we list your property, our director of marketing will connect with you to discuss the marketing of your property.
PROFESSIONAL SERVICES
Staging, photography, videography, and printing is all done professionally to best
present your home.
INTERGRATED MARKETING
With a comprehensive suite of
marketing, we leave no stone unturned
to find the right buyer for your home.
TOURS
Our buyer team hosts open houses to
engage prospective buyers by those who
know your home the best.
intergrated marketing
OUR COMPREHENSIVE SUITE OF MARKETING COLLATERAL AND
TACTICS DESIGNED TO FIND THE RIGHT BUYER.
TAKE A PEEK
BEHIND
DOOR
the
123 Main Street
Wellington, FL
PROFESSIONAL SERVICES
WE CURATE SERVICES WITH TOP-RATED PROFESSIONALS
TO HIGHLIGHT YOUR HOME
Videography*
We deploy professional videography services to
capture and highlight the best parts of your home.
Virtual Showing*
Allows buyers to experience and explore your
home, whether they’re here or miles away.
Photography*
Beautiful, rich, professional photography is used to
showcase your property across the internet.
Narrative*
We want to weave a story that makes your home come
alive and sparks imagination and emotional interests.
*Included in our service.
PROperty Tours
OUR TEAM EXCLUSIVLEY HOSTS SHOWINGS TO ENGAGE BUYERS,
HIGHLIGHT YOUR HOME’S VALUE, AND SELL YOUR HOME .
Are you free this
Thursday?
Join us for a special
neighbor’s only champagne
preview of our latest listing
Property Door Hanger
Property
Information
(for open house)
Neighborhood Tour
Before we launch, we invite your
nearest neighbors to stop in.
Chances are, they might know
someone who wants to be in the
neighborhood.
Open Houses
Our team knows your home the best. We
staff open houses to best engage
prospective buyers and agents with
information and details to highlight
your home.
Private Showings
Our team provides private showings
to qualified buyers outside of public
showings. This allows potential
buyers individual time to explore
your home.
Broker’s Tour
Every Wednesday in the south-eastern
Florida area, brokers are out touring
for their clients .We always host during
those times to communicate directly
with other brokers.
Location Events
Depending on the home, private
events on location can generate
enormous activity and interest by
drawing in local agents and their
clients who might be prospective
buyers.
PROPER
Price
YOUR HOME’S VALUE
The factor determines your home’s final
sell price, and we take advantage of each
factor so your home reaches the highest
possible price.
ON MARKET TIMING
Bringing your home to market at the
right time is key to achieving a fast,
profitable sell.
PRICED RIGHT AT THE START
We use the latest micro-market date and
take macro-market trends into account
to make sure your home is priced just
right at the start.
Your Home’s value
FIVE MARKET FACTORS THAT DETERMINE YOUR HOME’S VALUE
Price
Location
Condition
Competition
Timing
ZESTIMATE AND ONLINE ESTIMATES VS REALITY
How accurate is a Zestimate ™️ or other online estimates?
According to Zillow’s own information*, the nationwide median error rate for the Zestimate for on-market
homes is 1.99%, while the Zestimate for off-market homes has a median error rate of 6.9%. The
Zestimate’s accuracy depends on the availability of data in a home’s area.
As of November 2023, the average home sale price in Palm Beach County was $462,464. Zillow could have
your home’s value off by $31,910!
How do real estate agents accurately value a home?
An online estimate is an automated home valuation that provides an estimate of a home’s market value.
It’s based on public and user-submitted data, home facts, location, and market conditions.
Admittedly, a Zillow estimate doesn’t take into account the recent upgrades or any structural issues, and
their algorithm can ‘t tell the difference between a painted floor and another home that is fully furnished.
This is true for any online valuation tool such as Redfin or Realtor.com.
*information gathered from http://www.zillow.com/z/zestimate/ on July 21,2022
on market timing
CAPTURING ATTENTION QUICKLY WHEN WE GO ON THE MARKET
IS OUR BEST WINDOW OF OPPORTUNITY
Interest
Interest decreases the longer a property is on the market. Price
adjustments, among a few other tactics, can increase interest.
Potential Offer Price
Potential offer prices are at the highest when first to the market,
and decreases with interest the longer a property is on market.
10 Days
20 Days
30Days
Price Adjustment
Price Adjustment
The Window of Opportunity is our
grand premiere period-the first two weeks we have to make an impression with buyers.
The market will dictate the final sale
price of your home, and who long it’s
on market affects that as well.
In our market, well-positioned properties don’t last long and sell for the price they want.
Properties that linger on the market are subject to scrutiny and price adjustments to increase interest.
priced right at the start
PROPER PRICING IS CRUCIAL FOR A TIMELY SALE
+15%
+10%
Market Value
-10%
-15%
The percentage of potential buyers who will look for property
based on pricing at, above, or below Market Value
Using macro and hyper-local
Market Data to guide, the FL TEAM will provide a detailed
review of recommended pricing three times throughout the
preparation process, prior
to going to market.
We will not play games with
pricing. Our market is emotional,
not dictated by price per square foot. Floorplan, usage, materials, condition, topography, and
location within a neighborhood all come into play when pricing a home.
Clients
we have served
We prefer quality over quantity.
Our clients represent a spectrum of
south Florida Area homeowners,
from those just starting in the
workforce to Executives
to retirees.
Our luxury service experience
and white glove approach
help our clients achieve
incredible results.
Here’s our proof
Antonia Quintas: Florence made it happen.
I could write 1000 paragraph about her. Only gonna said this::She will tell you whatever you supposed to know, she will go until @the end of the process without stressing you out even when the lenders are driving u crazy 😂, if you can’t do something she’ll go to u and help u.she got me a perfect 🏡 it has everything I asked for it ,she’s just awesome.. seriously I recommend her service.thanks Florence your rock🙏🏿🙏🏿❤️❤️❤️
What our clients say
OUR CLIENTS LOVE US, AND CONSISTENTLY
GIVE US 5-STAR RATINGS
Marie Juene: My experience with the agent Florence is
very pro active, hard working, dynamic. Whenever you call her phone she always pick up, if she is busy doing something she will call you back right away. She can negotiate well, she is very pleasant and approachable. She is well mannered and professional. If you are a procrastinator she will meet you half way. Flo is amazing and I will refer my friends to her anytime.
Tiffany DiPaola: Wonderful communication
Can’t say enough great things about Florence. She is knowledgeable, responsive, and professional. She looks out for your best interest and is exactly the agent all buyers should have in their corner.
Irma Rodriguez: Wonderful
From the moment she contacted me through the end of the buying process, Florence was exceptional as my realtor. She guided me and was available at all times. She is also very professional, knowledgeable, patience and caring . We searched for about a year and a half with other agents, and thank God we found her. The experience with her was completely positive and different. It didn’t take us long to get our new home. I am a teacher and we used the program Hometowns Heroes in which she also belongs and received many benefits. I will recommend her to my colleagues and friends. Thanks Florence for helping us make our dream come true!
Angela Tiberia: Florence was very helpful to me and I will always respect her as a person she’s bright & funny Florence she knows how to communicate with customers& treats customers as a family’s
READ MORE REVIEWS
FROM CLIENTS
Our results
EXCEPTIONAL RESULTS FOR UNIQUE HOMES
WE HAVE SOLD.
Hidden Pines
12609 Shady Pines
Los Mangos
542 SE 28th Circle
Greenway Village
12022 W Greenway Dr
Eastwood
11202 Pine Valley Dr
Eastwood
1305 Anhinga Dr
12609 Shady Pines, Wellington
Hidden Gem
Located in the beautiful Wellington, Florida, this villa in Hidden Pines is a hidden gem! Enter into this 2 bedroom 2 bath home through a gated front courtyard that can be seen from the kitchen with a sliding door. This home features vaulted ceilings in the spacious living/dining area with 2 large sliding doors which allows tons of natural light, overlooking the back private courtyard for your ultimate privacy. One of the highlights of this community is an inviting pool area. Imagine lazy weekends spent lounging poolside, soaking in the sun. With its ideal location you'll have the best of both worlds- tranquility and proximity to all the amenities that Wellington has to offer. Enjoy beautiful nature trails, world-class equestrian centers, and championship golf courses just moments away.
SOLD IN 8 DAYS
SOLD WHEN BUYERS WERE BEING VERY CAUTIOUS
SOLD 50% FASTER THAN OTHER HOMES IN THAT COMMUNITY IN THE PAST YEAR
12022 W Greenway Dr, ROYAL PALM BEACH
Modern Remodel
1st floor end unit 2 bedroom 2 bath condo-with renovated kitchen-white shaker style cabinets with sift close doors and drawers, granite countertop and all new appliances. Both bedrooms have wood flooring and both showers are walk-in with doors. Patio over-looks private rock garden. Brand new AC unit & water heater. Electrical panel is in the process of being professionally updated. Designated parking-close to front door. Community pool right around corner from unit. Community washer/dryer is very close to unit.
SOLD IN 1 DAYS
SOLD OVER ASKING
1305 Anhinga Dr, WELLINGTON
Great Bones
Welcome Home- NO HOA community in Wellington-Very well maintained & updated 4 bedroom, 2 Bath Home with solar heated Pool & hot tub, Impact Windows, Large Kitchen with newer appliances, PLENTY of storage everywhere. Large covered outdoor patio for family gatherings.
SOLD IN 4 DAYS
542 SE 28th Circle, BOYNTON BEACH
Hot neighborhood
Welcome to Los Mangos, a peaceful and family-friendly neighborhood with well-maintained homes and lush landscaping. It's conveniently located near beaches, parks, schools, shopping, dining and major highways. This revamped 2 Bedroom 2 Bath Spacious Villa with patio that has a privacy fence, new flooring throughout, freshly painted, hurricane windows and plantation shutters, a 2021 roof, 2022 refrigerator, a separate laundry with lots of storage with an attached carport is a must see!! *18 month wait to lease. Pictures are virtually staged.
SOLD IN 2 DAYS
PERIOD- SOLD FASTER THAN OTHER HOMES IN THE NEIGHBORHOOD
11202 Pine Valley Dr, WELLINGTON
Family Fun Pool Home
Are you looking for a single family home in Wellington with a POOL. Spacious 3 bedroom 2 bath 2 car garage with HUGE patio, pool & hot tub! This home has hurricane windows and beautiful plantations shutters. Great schools, neighborhood and close to shopping!
SOLD IN 8 DAYS
thank you for your
consideration
THE FL TEAM
IF YOU HAVE YET TO EXPERIENCE OUR TEAM’S
UNIQUE VALUE & FANATICAL CLIENT CARE...
WE CAN’T WAIT TO SHOW YOU
